Digital Marketing
course Outline
Fundamentals of Digital Marketing
- What is Digital Marketing
- Marketing v/s Sales
- Marketing Mix and 4 Ps
- Inbound vs Outbound Marketing
- Content Marketing
- Understanding Traffic
- Understanding Leads
- Strategic Flow for Marketing Activities
Facebook Marketing for Business
- Profiles and Pages
- Business Categories
- Getting Assets Ready
- Creating Facebook Pages
- Page Info and Settings
- Facebook Page Custom URL
- Invite Page Likes
- Featured Video
- Pin Post and Highlights
- Scheduling Posts
- Facebook Events
- Reply and Message
- Facebook Insights Reports
- Competitor's Facebook Page
- Ban User on Facebook Page
- Connect with Twitter
Creating Website Planning and Structure
- WWW
- Domains
- Buying a Domain
- Website Language & Technology
- Core Objective of Website and Flow
- One Page Website
- Strategic Design of Home Page
- Strategic Design of Products & Services Page
- Strategic Design of Pricing Page
- Portfolio, Gallery and Contact Us Page
- Call to Action (Real Engagement Happens)
- Designing Other Pages
- SEO Overview
- Google Analytics Tracking Code
- Website Auditing
- Designing Wordpress Website
YouTube and Video Marketing
- Facebook Business Manager
- People, Pages and Roles
- Ad Accounts Configurations
- Ad Agencies and Assigning
- Shared Login for FB Business A/c
- Power Editor - Most Advance
- Email Targeting on Facebook
- Facebook Offers
- CTA on Page
- Posts for Location
- Save Time with Third Party Tools
- Case Studies
- Practical Examples
Google Adwords and PPC Advertising
- Organic v/s Paid
- Defining Ad Objective
- Performance Matrix
- Ad Components
- Designing Creative Image
- Facebook Ad Structure
- Setting Up Facebook Ad Account
- Create Ad - Targeting
- Create Ad - Budgeting
- Create Ad - Creative
- Content and CTA
- Boosting Page Posts
- Page Promotion
- Video Promotion
- Similar Ads and Audiences
- Tracking Pixels Code
- Remarketing - Website Visitors
- Custom Audiences - Look Alike
- Custom Audience - Saved Group
- Managing and Editing Ads
- Ad Reports and Ad Insights
- Billing and Account
E-mail Marketing for Business
- Understanding Adwords
- Google Ad Types
- Pricing Models
- PPC Cost Formula
- Ad Page Rank
- Billing and Payments
- Adwords User Interface
- Keyword Planning
- Keywords Control
- Creating Ad Campaigns
- Creating Text Ads
- Creating Ad Groups
- Bidding Strategy for CPC
- Practical Examples
Lead Generation & Marketing Automation
- PPC, CPM, CPA
- Other Measuring Tools
- Bidding Strategy on Location
- Bidding Strategy on Schedule
- Bidding Strategy on Devices
- Conversion Tracking Code
- Designing Image Ads
- Creating Animated Ads
- Examples on Animated Ads
- Creating Video Ads
- Youtube Video Promotion
- Hi-Jack Competitor's Video Audience
- Practical Examples
Remarketing Strategies & Advance Level
- Video Flow
- Google Pages for YouTube Channel
- Verify Channel
- Webmaster Tool & Adding Asset
- Associated Website Linking
- Custom Channel URL
- Channel ART
- Channel Links
- Channel Keywords
- Branding Watermark
- Featured Contents on Channel
- Channel Main Trailer
- Uploading Videos
- Uploading Defaults
- Creator Library
- Practical Examples
eCommerce and Payment Gateway
- Remarketing Strategies
- Remarketing Rules
- Remarketing Tracking Code
- Linking Google Analytics
- Designing Remarketing Images
- Shared Budget
- GWD Software
Google Plus for Business
- Channel Navigation
- Video Thumbnail
- CTA and Annotation
- CTA and Extro
- CTA and Cards for Mobile
- Redirect Traffic to Website
- Post Upload Enhancements
- Live Broadcasting
- Managing Playlists
- Managing Comments
- Managing Messages
- Monetization with Adsense
- Paid Youtube Channel
- Channel Analytics
- Real Time Analytics
LinkedIN and Twitter Marketing
- How to make videos
- Camera Angles
- Setting up Lightings
- Shooting Techniques
- Editing Videos
- Editing Audio
- Background Music
- White Board Animation
- Publishing HD Videos
- On Hands Training on Video
- Editing Software
- Practical Examples
- Creating Animated Contents
Google Analytics and Webmaster Tool
- Email Machine & The Strategy
- Email Frequency
- Why People Don't Buy
- The Fuel & Value
- Triggers in Email using 4Ps
- Sequence of Email Triggers
- Email Example & Topic
- Email Example & Intro
- Email Example & Product
- Email Example - Secondary Value
- Email Example - Fear
- Email Example & Regret
- Email Example & Ask for Sales
- Email Example & Reinforcement
- Email Example & Offers Announcements
- Email Example & Urgency
- Email Example & Cross Sales
- Email Example & Re-Engagement
- Email Example & Buyer vs Consumer
Search Engine Optimization (SEO)
- Email Software and Tools
- Importing Email Lists
- Planning Email Campaign
- Email Templates and Designs
- Sending HTML Email Campaigns
- WebForms Lead Importing
- Integrating Landing Page Forms
- Campaign Reports and Insights
- Segmentation Strategy
- Segmentation Lists
- Auto-Responder Series
- Triggering Auto & Responder Emails
- AutoResponder Actions
Affiliate Marketing & Google AdSense
- Marketing Automation Tools
- Email Campaigns
- Email Autoresponder
- SMS Autoresponder
- Creating Landing Page
- Landing Page CTA
- Lead Generation Strategy
- Capturing Leads from Sources
- Website Widgets
- Lead and List Management
- CRM Integration
- Sales Integration
- Products Integration
- Business Reporting
- Lead Source Link Building
- Lead Tracking Features
- WebHooks and Connectors
- Complete Automation Strategy
Case Studies and Practical Assignments
- eCommerce Business
- Planning eCommerce Website
- Product Placements
- Product Grouping
- Promoting eCommerce Website
- Remarketing Products
- Understanding Coupon System
- Appointing Affiliates for Products
- Cross/Up/Down Selling
- Payment Gateway in India
- Application and Documentation
- Collecting Online Payment
- Web Store using Payment Gateway
- Web Fronts using Payment Gateway
- Invoice Payments through Emails
- SMS Invoice Payments
- Integrating Payment Gateway
- Payment Links and its Promotion
- Affiliates for Payment Links
Google Certification Program Training
- Re-Marketing Flow
- Email Re-Marketing Strategy
- Segmentation Re-Marketing Strategy
- Facebook ReMarketing
- Google Adwords ReMarketing
- Marketing Machine Bucket Filling
- Dynamic Re-Marketing for eCommerce
- Pixeling and Tracking Cycle
- Video ReMarketing
- Custom Audience ReMarketing
- Engagement Re-Marketing